Elegant Homes

Last updated: 12 October 2026

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1. Introduction

Elegant Homes (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, enquire about our properties or developments, contact us about land or development opportunities, or otherwise interact with our business.

 

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic privacy and communications regulations.

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Please read this policy carefully to understand how we use your personal information and the rights available to you.

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2. Who We Are

Elegant Homes is a housebuilding and property development company specialising in the creation of high-quality homes and residential developments.

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For the purposes of data protection legislation, the organisation responsible for your personal data is:

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Elegant Homes ltd.

Alexander House, Mere Park, Dedmere Road, Marlow SL7 1FX
Email: info@eleganthomes.uk
Telephone: 01682 201424
Website: www.eleganthomes.uk

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In this policy, references to Elegant Homes include the relevant legal entity responsible for processing your personal information.

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3. The Personal Information We Collect

The type of information we collect will depend on how you interact with us. This may include:

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Information you provide to us

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• Your name, email address, telephone number and other contact details.

• Information submitted through website enquiry forms.

• Details of your interest in a particular property, development or new home.

• Your property preferences, budget or anticipated purchase timescale, where you choose to provide them.

• Information relating to land, site acquisition, development opportunities or business enquiries.

• Any correspondence, feedback or other information you send to us.

 

Information collected automatically

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• Your IP address and general device or browser information.

• Information about how you use our website, including pages visited, referral sources and browsing activity.

• Cookie identifiers and similar tracking information, where permitted by your cookie preferences and applicable law.

 

Information obtained from other sources

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Where appropriate and lawful, we may receive information from property agents, professional advisers, marketing partners or other third parties involved in an enquiry or transaction. We will handle any such information in accordance with applicable data protection requirements.

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Please do not submit sensitive personal information through our website unless we specifically request it and explain why it is needed.

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4. How We Use Your Personal Information

We may use your personal information for the following purposes:

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• Responding to enquiries: To answer questions about Elegant Homes, our developments, available properties and our services.

• Property sales and reservations: To manage your interest in a property and, where applicable, support the purchase or reservation process.

• Land and development opportunities: To respond to enquiries from landowners, agents, consultants and other business contacts.

• Customer service: To communicate with you, provide requested information and manage ongoing relationships.

• Website operation: To maintain, secure and improve our website and understand how visitors use it.

• Marketing: To send relevant updates about our homes, developments, launches and company news where we are legally permitted to do so.

• Business administration: To maintain records, manage our operations, comply with legal obligations and establish or defend legal claims.

• Fraud prevention and security: To protect our website, business, customers and other individuals against misuse or unlawful activity.​

• We will only use your personal information for purposes that are lawful, fair and consistent with this policy.

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5. Our Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing personal data. Depending on the circumstances, we may rely on one or more of the following:

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Legitimate interests

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We may process personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include responding to business enquiries, managing prospective customer relationships, improving our website, promoting our developments where legally permitted and protecting our business.

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Consent

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Where required by law, we will ask for your consent before sending certain marketing communications or using non-essential cookies and similar technologies. You can withdraw your consent at any time.

Contractual necessity

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We may process personal data where it is necessary to take steps at your request before entering into a contract or to perform a contract with you.

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Legal obligations

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We may process personal data where necessary to comply with legal or regulatory requirements.

We will determine the appropriate lawful basis for each processing activity and provide additional information where required.

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6. Marketing Communications

We may wish to keep you informed about new homes, upcoming developments, property launches and other relevant news from Elegant Homes.

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We will only send electronic marketing communications where we have a lawful basis to do so under applicable data protection and electronic communications legislation. Where consent is required, we will obtain it before sending marketing messages.

You can unsubscribe from marketing emails at any time by using the unsubscribe link provided in the email or by contacting us directly.

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Unsubscribing from marketing communications will not prevent us from sending essential service messages relating to an enquiry, reservation, purchase or existing contractual relationship.

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We will not sell your personal information to third parties for their own marketing purposes.

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7. Cookies and Website Analytics

Our website may use cookies and similar technologies to ensure it functions correctly, remember your preferences, understand website usage and, where enabled, support marketing and advertising activities.

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Cookies may include:

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• Strictly necessary cookies: Required for essential website functions, security or features you have specifically requested.

• Analytics cookies: Help us understand how visitors use our website and identify opportunities for improvement.

• Functional cookies: Remember preferences and improve your browsing experience.

• Marketing cookies: May be used to measure advertising effectiveness or deliver relevant advertising.

 

Where required by law, we will obtain your consent before placing non-essential cookies or using similar technologies. You can manage your preferences through our cookie settings and, where appropriate, through your browser settings.

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Blocking certain cookies may affect how some parts of the website function.

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For further details about the cookies used on our website, their purposes and how long they remain active, please refer to our Cookie Policy or cookie preference tool, where available.

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8. Who We Share Your Information With

We may share your personal information with selected third parties where necessary for the purposes described in this policy. These may include:

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• Website hosting, maintenance and technical support providers.

• Customer relationship management, email and marketing service providers.

• Property agents and sales partners involved in a development or enquiry.

• Solicitors, conveyancers, surveyors, architects, consultants and other professional advisers where relevant to a transaction or business matter.

• IT, security, analytics and other service providers acting on our behalf.

• Banks, insurers or other organisations where necessary for a legitimate business purpose or transaction.

• Regulators, law enforcement agencies, courts or other authorities where required or permitted by law.

 

Where third parties process personal data on our behalf, we will take appropriate steps to ensure that suitable contractual and security arrangements are in place.

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We do not sell personal data to third parties.

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9. International Transfers

Some of our service providers may store or process personal data outside the United Kingdom.

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Where personal data is transferred internationally, we will ensure that the transfer complies with applicable data protection legislation. Depending on the circumstances, this may involve transferring data to a country recognised as providing an adequate level of protection or using appropriate safeguards, such as approved contractual clauses.

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You can contact us for further information about international transfers relevant to your personal data.

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10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including any legal, accounting, reporting or regulatory requirements.

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Retention periods will depend on the nature of the information and our relationship with you. For example:

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• General website enquiries will normally be retained for as long as necessary to respond and manage any resulting follow-up.

• Prospective buyer information may be retained while an enquiry or sales opportunity remains active and for a reasonable period afterwards.

• Property transaction and contractual records may need to be retained for longer periods to meet legal obligations or protect legal rights.

• Marketing contact information will be retained while there is a valid basis for continued communication, subject to your preferences and applicable law.

• Website analytics and cookie data will be retained in accordance with the relevant tools, settings and retention periods.

 

When personal data is no longer required, we will take appropriate steps to delete it or anonymise it securely, unless we are legally required or otherwise permitted to retain it for longer.

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11. How We Protect Your Information

We take appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.

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These measures may include access controls, secure systems, appropriate staff procedures and the use of reputable third-party service providers.

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Although we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

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You should exercise care when submitting personal information online and contact us promptly if you believe your information may have been compromised in connection with our website or services.

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12. Your Data Protection Rights

Under applicable data protection legislation, you may have the right to:

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• Access the personal information we hold about you.

• Rectify inaccurate or incomplete information.

• Erase your personal information in certain circumstances.

• Restrict how we process your personal information in certain circumstances.

• Object to processing based on legitimate interests, including certain forms of direct marketing.

• Data portability, where applicable, to receive certain personal data in a structured, commonly used and machine-readable format.

• Withdraw consent where we rely on consent to process your personal data.

• Complain to the Information Commissioner's Office (ICO) if you believe your personal data has been handled unlawfully.

 

These rights are subject to certain conditions and exemptions under the law.

 

To exercise your rights or ask a question about how we use your information, please contact us using the details in the “Who We Are” section above. We may need to verify your identity before responding to your request.

 

You can find further information about your rights at the Information Commissioner's Office website: https://ico.org.uk/

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13. Third-Party Websites and Links

Our website may contain links to third-party websites, including property portals, social media platforms, professional organisations or other relevant services.

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These websites operate independently of Elegant Homes and may have their own privacy policies, cookie practices and terms of use. We are not responsible for the privacy practices of external websites.

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We recommend reviewing the relevant privacy policy before submitting personal information to any third-party website.

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14. Children's Privacy

Our website and services are intended for adults and are not directed at children. We do not knowingly collect personal information from children through our website unless there is a lawful reason to do so and appropriate safeguards are in place.

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If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the circumstances and take appropriate action.

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15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, legal obligations or data processing practices.

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Any revised version will be published on this page, with the updated date shown at the beginning of the policy.

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We encourage you to review this page periodically to remain informed about how we protect your personal information.

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16. Contact Us

If you have any questions about this Privacy Policy, how Elegant Homes handles your personal information, or wish to exercise your data protection rights, please contact us:

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Elegant Homes ltd.

Alexander House, Mere Park, Dedmere Road, Marlow SL7 1FX
Email: info@eleganthomes.uk
Telephone: 01682 201424
Website: www.eleganthomes.uk

 

If you are unhappy with how we have handled your personal information, you also have the right to raise a concern with the UK's Information Commissioner's Office.

 

Website: https://ico.org.uk/
Telephone: 0303 123 1113

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